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The Four

The Hidden DNA of Amazon, Apple, Facebook and Google

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The Four

Yazan: Scott Galloway
Seslendiren: Jonathan Todd Ross
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Random House presents the audiobook edition of The Four by Scott Galloway, read by Jonathan Todd Ross.

For all that's been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these companies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they're almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world's first trillion-dollar company, can anyone challenge them?

In the same irreverent style that has made him one of the world's most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can't match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

©2017 Scott Galloway (P)2017 Random House Audiobooks Management Management & Leadership İş İlham verici Düşündürücü Liderlik
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This book brings up many points you may not have considered about the four. Shinning a light on them that is more scrutinising than most media that just idealises them.

Very insightful knowledge for living with the Four

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Only improvement would be Scott reading it. All the same, highly recommended. Thanks for writing it Scott.

Awesome content

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A good book full of useful and relevant information regarding the big four.

Shows the history of the companies along with any possible future plans and possible upcoming developments. Really interesting look to see the big picture as to where these companies are heading and what their end game is.

Still up to date and current when I listened to it.

A engaging book full of useful information.

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A scary look at where the Big Four tech firms are taking us and an uncertain future....

We are doomed

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Not only is there a ton of useful information about how the big four have managed to dominate the marketplace, the underhand tactcis they use and so on but the writer has managed to tell the story in an engaging and even humorous way for most part. One of those books that I found hard to put down (rather pause in this case).

A world-class business book

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