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The Bookability Formula

What the 1% most-booked speakers do (and you can too)

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The Bookability Formula

Yazan: Maria Franzoni
Seslendiren: Maria Franzoni
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Why do some speakers get booked again and again, while most struggle to land even one paid gig?


What makes one speaker the industry go-to, while everyone else is overlooked, no matter how good they are on stage?


Why do some speakers effortlessly attract repeat bookings, referrals and high fees, while others don’t?


Can you really be more in demand, more respected, and more booked without being famous or a celebrity?


The answer is YES!


This audiobook reveals what the top 1% most-booked speakers do differently — and how you can do it too. In The Bookability Formula, former international speaker bureau owner, Maria Franzoni sets out to answer the question: does Richard Koch’s 80/20 Principle apply to speakers too? She analysed years of speaker bureau data and what she found was striking: just 1% of her roster generated 80% of bookings and over half the revenue. Determined to uncover what set the 1% apart, Maria developed the Bookability Formula — a clear, proven framework for any speaker who wants to become commercially and consistently bookable.


Packed with insider insights, real examples and tools you can use straight away, this is the audiobook for speakers who want to stop guessing and start getting booked.

©2026 Maria Franzoni (P)2026 Rethink Press Ltd Business Development & Entrepreneurship Career Success Education Entrepreneurship Marketing & Sales Public Speaking Sales & Selling Words, Language & Grammar Komik
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Rather than general encouragement, this book gives you a framework built on real booking data and explains why it works. Four traits, well explained, and easy to remember.

No filler or padding. Just packed with great and actionable advice. I highly recommend it if you’re looking to grow your speaking business.

Clear, practical and refreshingly direct.

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
I liked the information and will definitely listen to this book again . Thank you Maria

The great information given

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.