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Soft Power

The New Great Game

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Soft Power

Yazan: Robert Winder
Seslendiren: Hugh Kermode
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Özet
In recent years the modern world has developed a brave new concept: 'soft power'. It is the power of friendly persuasion rather than command, and it invites nations to compete (as they did in the nineteenth century) to expand their 'sphere of influence' as brands in a global marketplace.

In Bloody Foreigners and The Last Wolf, Robert Winder explored the way Britain was shaped first by migration, and then by hidden geographical factors. Now, in Soft Power he reveals the ways in which modern states are asserting themselves not through traditional realpolitik but through alternative means: business, language, culture, ideas, sport, education, music, even food - the texture and values of history and daily life.

Moving from West to East, the book tells the story of soft power by exploring the varied ways in which it operates - from an American sheriff in Poland to an English garden in Ravello, a French vineyard in Australia, an Asian restaurant in Spain, a Chinese Friendship Hall in Sudan; the fact that fifty-eight modern heads of state were educated in Britain; the student exchange that took a teenage Deng Xiaoping to a small town on the Loire; the way that Japan could seduce the world with chic food and smart computer games.

Now there may be a new twist in this Great game. With soft power's quiet ingredients - education, science, trade, cultural values - and a new emphasis on shared mutual interest, it may be the only force supple enough to tackle the challenges the future looks likely to pose - not least the slam-the-door reflexes pulling in the other direction.©2020 Robert Winder
Political Science Politics & Government United States World Emperyalizm Savaş Ortadoğu Askeri Çin Afrika Kendi Kaderini Belirleme Japonya İmparatorluğu Orta Çağ Rusya Sosyalizm Oyun Batı Avrupa Latin Amerika Kapitalizm İran Soğuk Savaş
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Eleştirmen yorumları

Winder is a highly knowledgeable guide to this slippery subject. His book is also beautifully written in an enviably easy
style. There is not a redundant sentence in it and the details are expertly chosen and revealing
The book reflects its author's intelligence and wide reading (Max Hastings)
Stimulating . . . fascinating
Tüm yıldızlar
En alakalı
Really disappointing. Preachy and boring. Waste of money. Worst audiobook I have bought in years.

Absolute waste of money

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