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Selling Luxury

Connect with Affluent Customers, Create Unique Experiences Through Impeccable Service, and Close the Sale

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Selling Luxury

Yazan: Robin Lent, Alain-Dominique Perrin, Genevieve Tour
Seslendiren: Jo Anna Perrin
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Connect with affluent customers, create unique experiences through impeccable service, and close the sale.

What does it take to sell high-end luxury creations to the richest clients in the world?

In Selling Luxury, Robin Lent and Genevieve Tour, with 30 years of combined experience, share their savoir faire. You'll also pick up tips from multimillion-dollar luxury sales professionals who will help you understand the complexities of the universe of luxury. Selling Luxury will show you how a salesperson can acquire sales ambassador status by offering the impeccable service associated with the world's most prestigious brands.

©2009 Robin Lent and Geneviève Tour (P)2012 Audible, Inc. Customer Service Marketing & Sales Sales & Selling Pazarlama
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En alakalı
This book provides the basic understanding of what we should do to sell to the affluent.

A great start

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
There are much more deep and important books to read about selling luxury pieces. Most of the info is basic and sale tactics

No too deep

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
This book is a little dated, and seemingly obsessed with sending out catalogues to all and sundry, and thoughtful, hand-written notes to lapsed customers.

Although not a long book, the majority of the 100+ chapters are only a minute or two long, containing such nuggets as every person is a possible customer, and customers dressed casually may still be in the market to buy.

This is a strange format, as are the 8 stories teased throughout the book, with a 'what happens next' dangled as an incentive to keep reading. All the endings are then delivered consecutively at the end of the book, with no recap or context to refresh your recollection of each scenario.

The narrator was fine and the book may be helpful if right at the outset of your selling journey.

A little basic and dated

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.