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Re-Establishing Relevance

A Leadership Fable About Business Transformation

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Re-Establishing Relevance

Yazan: Richard Blazevich, Eric Bishop
Seslendiren: Chris Abernathy
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This book was previously released under the title Digital Marketing Journey.

This book is for anyone interested in marketing, business, and leadership. Whether you're a beginning business school student or an experienced executive, it provides practical advice for creating your marketing strategy and growing your business in an ever-changing environment.

In this leadership fable, the authors outline six easy steps to build a powerful presence for your brand. It's written in story format, so it's easy to follow and keeps you engaged throughout the book. The authors also provide a summary of the key lessons and helpful templates that you can use to re-engineer relevance for your organization.

©2017 Richard Blazevich (P)2017 Richard Blazevich
Leadership Management & Leadership Marketing Marketing & Sales
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