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Raise the Bar

An Action-Based Method for Maximum Customer Reactions

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Raise the Bar

Yazan: Jon Taffer, Karen Kelly
Seslendiren: Luke Daniels
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If there’s anyone who can prevent a bar or restaurant from going belly-up, it’s Jon Taffer. Widely considered the greatest authority in the food and beverage, hotel, and hospitality industries, he runs the biggest trade show in the business and has turned around nearly 1,000 bars and at least that many restaurants.

As host and executive producer of Spike TV’s Bar Rescue, a documentary-style series, Taffer gives struggling bars one last chance to succeed with a mixture of business acumen and tough love. Now he’s offering his no-nonsense strategy for eliciting just the right emotional reactions in customers to everyone.

Raise the Bar distills the secrets to running a successful enterprise with Reaction Management, a strategy and philosophy Taffer developed and uses in his business and on Bar Rescue. It works whether you’re running a storefront operation or a web-based company, whether you’re manufacturing widgets or providing a service.

Taffer’s overarching philosophy is this: All business is about creating the right reactions in your customers. Even better: You can control those reactions to a very large degree. Raise the Bar is the definitive manual on transforming a bar or restaurant with actionable, proven strategies for immediate impact.

©2013 Jon Taffer (P)2013 Brilliance Audio, Inc. Customer Service Leadership Management Management & Leadership Marketing & Sales
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I’m not in the hospitality industry, nor do I want to be, but this was a brilliant book which opened my eyes of the science behind making money in bars. From the lighting to the pricing structure, Jon doesn’t share opinions - he shares facts! A book filled with data and true stories to back up what he’s saying, Raise The Bar is a fantastic read for anyone interested in business, customer service and ultimately making money!

The science of bars (and good business!)

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Straight talking John Taffer speaks about the industry he knows, I've watched his series Bar Rescue because if this book, and he knows his stuff, but beyond his industry he speaks about business and for other business owners, managers and even the employees there are so many gems of transferable knowledge at apply to almost ever service and business, and will help grow your business and equity

Business Owner must read

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I love this book!

Jon Taffer is the King of Hospitality. He offers amazing, gracious and insightful information, for all those who are keen and are involved in the hospitality industry.

I recommend this.

Insightful

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love it so much I can not put down when I start it ❤ 🙌🙌🙌

Great book....3rd time reading it 🙌🙌

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