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Once upon a Leader

Create Culture & Navigate Change with Vision, Integrity, Adaptability, & Influence

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Once upon a Leader

Yazan: Sally M. Evans
Seslendiren: Gwyn Clark
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Do you dread Monday mornings? Do you work with a Disengaged Leader?

Do you work in a Toxic Culture with a team that has stopped believing things can change?

What if the solution isn’t another training manual… but a story?

What if the lessons that shaped your childhood held the secret to building better leaders today?

Drawing on decades of leadership experience and the neuroscience of storytelling, Sally M. Evans unveils The Leadership Compass—four timeless directions found within classic tales that turn leadership theory into human connection:

North: Vision & Strategy–See beyond the horizon and bring the vision to life.

South: Integrity & Ethics–Lead with authenticity, truth, and transparency.

East: Adaptability & Resilience–Turn resistance into innovation with agility.

West: Influence & Communication–Create belonging that drives participation and results.

What You’ll Learn

How to lead with empathy and clarity through narrative communication

Story-driven exercises for meetings, coaching, and culture-building

Real-world case studies from Disney, Patagonia, Netflix, Airbnb, and Microsoft

Practical tools—vision sketching, trust audits, and contribution mapping—that make leadership lessons stick

Why It Works

Storytelling isn’t soft—it’s scientific. Neuroscience shows stories activate 22 times more memory than facts and trigger dopamine (focus), oxytocin (trust), and mirror neurons (empathy). Leaders who communicate through story align hearts and minds faster, strengthen culture, and inspire lasting change.

Perfect For:

• Emerging Leaders, executives, entrepreneurs, and educators ready to reconnect people to purpose

• Coaches and facilitators who want story-based action—not corporate jargon

• Anyone who believes leadership should feel more human

©2025, 2026 Sally M Evans (P)2026 Sally M Evans
Leadership Management & Leadership Samimi
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