The top-to-bottom guide to taking your writing and publishing business from square one to stratosphere.

Iterate and Optimize is a behind-the-scenes peek into how indie publishing company Sterling & Stone grew their three-author team into a juggernaut, and a next-level guide for authors looking to explode their sales and do the same.

In their cornerstone publishing guide Write. Publish. Repeat., best-selling authors Johnny B. Truant, Sean Platt, and David Wright explained how to build a thriving international publishing empire with no luck required.

Rather than resting on their laurels in the years since WPR was written, they've been evolving their once-fledgling business a little bit at a time: expanding to eight publishing imprints, 10 high-profile podcasts, a coordinated staff working behind the scenes, millions of words published, and hundreds of thousands of books in the hands of eager readers.

In Iterate and Optimize, they show you how they grew their business from the ground up in tiny, incremental steps, and give you a road map so that you can do it, too.

More than "just another self-publishing guide", this book delves deep into the business behind the success of Platt, Truant, and Wright's company Sterling & Stone, making it the essential "advanced course" follow-up to Write. Publish. Repeat., covering topics like:

• Exclusive versus "going wide" distribution
• International and multi-format sales
• Optimizing book covers, descriptions, and metadata to increase conversion
• Company organization and outsourcing
• Product funnels
• Series structure
• Networking and in-person meet-ups
• Workflow management and systems
• The writing and pre-writing process so you can "write better faster"
• Social media
• Podcasting
• Crowdfunding
• Advertising and marketing
• And much more!