It Just Works
The Nine Simple Rules of Apple's Success
Ürünler eklenemedi
Sepete ekleme başarısız oldu.
İstek Listesine ekleme başarısız oldu.
İstek listesinden kaldırma başarısız oldu.
Kütüphaneye ekleme başarısız oldu
Podcast takip edilemedi
Podcast takibi bırakma başarısız oldu.
Standard'ı 30 gün ücretsiz edinin
It Just Works
12,15£ karşılığında satın al
-
Seslendiren:
-
Neil West
-
Yazan:
-
Neil West
What is the secret ingredient in every billion-dollar product, from the iPhone to ChatGPT? Simplicity. Humans love simplicity; it's a deep-seated obsession. In a world of increasing chaos, Apple has built the world's most valuable company on this single principle.
In It Just Works, top-level Apple veteran Neil West distils the company's approach into a clear, actionable guide for leaders, entrepreneurs and anyone ready to make a bigger impact.
This book will show you how to:Uncover problems that your customers don't even know they have.Harness psychology to make your products attractive.Craft a compelling product vision and build a culture that supports it.Communicate with a clarity that cuts through the noise.Master simplicity to build products that customers crave.
Drawing from stories inside Apple - including Steve Jobs' vision for The Beatles on iTunes, the U2 album fiasco and the genesis of AirPods - West provides a concise, powerful manual for mastering the art of simple, impactful business.