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How to Double Conversion Rates

Lessons Learnt Spending over Five Million Dollars on A/B Split Tests

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How to Double Conversion Rates

Yazan: Josh Panebianco
Seslendiren: Josh Panebianco
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Have you ever wanted to increase the results of your website without spending more money on advertising? This book covers the key lessons and takeaways from what I learned spending over $5 million on A/B split tests. Some of the lessons I will share with you include: the three factors that control conversion rates, the four steps to creating a compelling offer, how to sell an identical product for more than your competitors, and how to create your first winning split test.

©2019 Josh Panebianco (P)2019 Josh Panebianco E-Commerce Economics Marketing Marketing & Sales Ticaret
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Hey marketing peeps! So, has so much basic information and at times downright too simplified a narrative, e.g he recommends google optimize as a tool basically because it’s free and integrates with GA. How’s that for a vendor analysis :-) It’s not one size fits all; do your own diagnostic and chose what fits into your organization :-)

Seems to be targeted at small businesses who never studied at a business school or never opened a business book on sales or marketing with no intention in growing their business long-term (ie focusing on brand awareness as well as digital marketing; they’re not mutually exclusive).

I hoped I could say something positive about the narrator, buts it’s troubled with some small technical issues and he’s not very engaging.

Not recommendable

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.