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Happy Money

The Science of Smarter Spending

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Happy Money

Yazan: Elizabeth Dunn, Michael Norton
Seslendiren: B.J. Harrison
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If you think money can’t buy happiness, you’re not spending it right. Two rising stars in behavioral science explain how money can buy happiness - if you follow five core principles of smarter spending.

Happy Money offers a tour of new research on the science of spending. Most people recognize that they need professional advice on how to earn, save, and invest their money. When it comes to spending that money, most people just follow their intuitions. But scientific research shows that those intuitions are often wrong.

Happy Money explains why you can get more happiness for your money by following five principles, from choosing experiences over stuff to spending money on others. And the five principles can be used not only by individuals but by companies seeking to create happier employees and provide “happier products” to their customers. Elizabeth Dunn and Michael Norton show how companies from Google to Pepsi to Crate & Barrel have put these ideas into action.

©2013 Elizabeth Dunn and Michael Norton (P)2013 Audible, Inc. Consumer Behavior & Market Research Marketing & Sales Personal Development Personal Finance Personal Success Psychology Psychology & Mental Health Mutluluk Para Pazarlama
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The book is built around 5 ideas. Each pillar is explained and supported by several examples and studies. It is interesting how these ideas show how the brain reacts to daily actions like spending money depending in the context this action happens.

I recommend this book.

Interesting perspective

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.
Great content but robotic narrator. Presumably an AI? This could be made clearer in description.

Robotic narrator

Bir sorun oluştu. Lütfen birkaç dakika sonra tekrar deneyin.