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Go Luck Yourself

40 Ways to Stack the Odds in Your Brand’s Favour

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Go Luck Yourself

Yazan: Andy Nairn
Seslendiren: Neil Glasgow
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Luck is a four-letter-word in business circles. But the truth is that fortune plays a part in every success story - and every failure.

In Go Luck Yourself, one of the world’s leading brand strategists explains how a hunting trip led to the invention of VELCRO®. How a little mermaid inspired a famous campaign for Amazon. How a stolen rabbit spurred on Walt Disney. And more importantly, how you can stack the odds in your brand’s favour.

Andy Nairn draws on everything from architecture to zoology, as well as almost 30 years working with some of the most successful companies on the planet, to provide a series of thought-provoking strategies that will help anyone responsible for building a brand.

He’ll show you how to uncover your organisation’s hidden treasures. How to spot opportunities in unexpected places. How to turn misfortune into good fortune. And how to practise being lucky, every day.

©2021 Harriman House (P)2021 Harriman House Business Communication Career Success Consumer Behavior & Market Research Marketing Marketing & Sales Organisational Behavior Sales & Selling Workplace & Organisational Behavior
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If you’re the sort of person who’s read Eating The Big Fish and are into challenger brand case studies you’ll love this.

An enjoyable business book

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This is a must read for any Entrepreneur or business looking to shake things up, challenge conceptions or break new ground. Andy is a fascinating individual and the insights he gives into the world of marketing success are invaluable. I listened to the audio book on way to work over the course of a week and I have never enjoyed my commute as much. Cannot reccomend this book enough and the learning I will take from the book will stay with me forever.

Exceptional Read for any aspiring Entrepreneur

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