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Get to the Point!

Sharpen Your Message and Make Your Words Matter

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Get to the Point!

Yazan: Joel Schwartzberg
Seslendiren: Jeff Hoyt
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In Joel's Schwartzberg's 10-plus years as a strategic communications trainer, the biggest obstacle he's come across - one that connects directly to nervousness, stammering, rambling, and epic fail - is that most speakers and writers don't have a point. They typically have just a title, a theme, a topic, an idea, an assertion, a catchphrase, or even something much less.

A point is something more. It's a contention you can propose, argue, defend, illustrate, and prove. A point offers a position of potential value. "Global warming is real" is not a point. "Scientific evidence shows that global warming is a real, human-generated problem that will have a devastating environmental and financial impact" is a point. When we have a point, our influence snaps into place. We communicate belief, conviction, and urgency. This book shows you how to identify your point, leverage it, stick to it, and sell it and how to train others to identify and successfully make their own points.

©2017 Joel Schwartzberg (P)2017 Joel Schwartzberg Business Communication Career Success Decision-Making & Problem Solving Women in Business Writing & Publishing İstihdam Kariyer İş
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Worth rereading from time to time to remember sticking to the point :) its easy to share ideas but selling should be the point in most cases

Right on point

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I found this book to be very informative and useful, as the points made in the book were well explained and could apply straight away in everyday conservations.

I will definitley be useing the techniques and methods in this book , to help me communicate better at work with staff memebers and family memebrs , because I want to improve my communication and I find this book can help.

The reason I didn't give it a 5 star rating because I thouht hey would be exercises and activity to do to help practise making more points in your conversation, but the arthur did mention tecnhiques to improve public speaking , gave examples of speakers and suggested coaching for further help.

good book

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