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Copycats and Contrarians

Why We Follow Others... and When We Don't

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Copycats and Contrarians

Yazan: Michelle Baddeley
Seslendiren: Cat Gould
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A multidisciplinary exploration of our human inclination to herd and why our instinct to copy others can be dangerous in today's interlinked world.

Rioting teenagers, tumbling stock markets, and the spread of religious terrorism appear to have little in common, but all are driven by the same basic instincts: the tendency to herd, follow, and imitate others. In today's interconnected world, group choices all too often seem maladaptive. With unprecedented speed, information flashes across the globe and drives rapid shifts in group opinion. Adverse results can include speculative economic bubbles, irrational denigration of scientists and other experts, seismic political reversals, and more.

Drawing on insights from across the social, behavioral, and natural sciences, Michelle Baddeley explores contexts in which behavior is driven by the herd. She analyzes the rational vs nonrational and cognitive vs emotional forces involved, and she investigates why herding only sometimes works out well. With new perspectives on followers, leaders, and the pros and cons of herd behavior, Baddeley shines vivid light on human behavior in the context of our ever-more-connected world.

©2018 Michelle Baddeley (P)2018 Tantor Biological Sciences Consumer Behavior & Market Research Evolution Evolution & Genetics Management & Leadership Marketing & Sales Negotiating Psychology Psychology & Mental Health Science Social Psychology & Interactions İş Duygular Yönetim Kapitalizm Pazarlama
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I saw a copy of this book in a book shop, read the extract and thought this might offer an insight to the world in which we now live seemingly dominated by herding behaviour. i e. in the UK the phenominum of Jeremy Corbyn. I was not disappointed . It would be helpful if this text could be use in our schools to educate our children/grandchildren into the dangers of accepting views from adults/social media etc. without questioning the validity of views expressed. As an aged listener I will go through this book again to ensure I fully understand the messages presented.

Thought provoking.

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Really enjoyed listening to this, lots of good information which was easy to follow along with.

Very interesting

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there was a lot I liked about this book. There was primary research from the author and a number of studies and applications I found novel. However if you are familiar with behavioural economics literature there is a great deal of inevitable overlap.

Good but a lot of overlap

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Unfortunately the person reading this book was awful and made it very hard to absorb the information. There was a lot of confusing intonation and emphasis that jarred the ears and brain.

Interesting book but awful audio

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