Connect
How to Inspire, Influence and Energise Anyone, Anywhere, Anytime
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3 ay boyunca aylık £0,99
Teklif 29 Ocak 2026 tarihinde saat 23:59 GMT itibarıyla sona erer.
14,26£ karşılığında satın al
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Seslendiren:
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Simon Lancaster
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Yazan:
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Simon Lancaster
Özet
'Erudite, interesting and, above all, entertaining' ALAN JOHNSON, FORMER UK HOME SECRETARY
'A racy, engrossing read' PROFESSOR IAN ROBERTSON
'Incredibly absorbing, leaving even the most confident orator with food for thought' PSYCHOLOGIES
Communication can make the difference between failure and success. When communication goes badly, it's a nightmare. When it goes well, it's the stuff of dreams.
In this revelatory and entertaining guide, top speechwriter Simon Lancaster reveals that the secret to great communication lies not in logic alone, but in skilfully connecting with people's deepest instincts and emotions. Through the power of connections, it is possible to transform people's perceptions about almost anything, making the scary safe, the unfamiliar familiar, and even turning a 'no' into a 'yes'.
Drawing on cutting-edge neuroscience and ancient rhetoric, Lancaster examines ten powerful connections you can instantly make to change how people think, feel and act. Forget incomprehensible acronyms, mixed metaphors and jumbled jargon; with these connections, you can literally get people's mouths watering, make their hearts race and leave them addicted to your presence.
Packed with wisdom, humour and actionable methods, Connect is the ultimate guide to great communication, giving you the power to inspire, influence and energise anyone, anywhere, anytime.
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I am urging all my friends, clients and strangers alike to pick up this book and use its techniques to start communicating with passion and energy.
Cut the corporate bingo and learn how to actually engage and inspire properly with words that (literally) electrify a crowd.
Using great anecdotes, neuroscience and ancient rhetorical devices, Lancaster joyfully presents a toolbox of easy hacks to enable us to light up the frontal lobes among the most difficult conference audience.
ELECTRIFYING!
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Absolutely marvellous
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I will recommend this to everyone.
Enlightening
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I learnt a lot
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Only thing I wouldn’t recommend is the first chapter on an empty stomach…
For everyone
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