Nationally recognized strength and conditioning coach Ron McKeefery teaches you exactly how to become your own CEO Strength Coach. Coach McKeefery has served at both the professional and collegiate level. He is published in numerous industry publications and is a highly sought-after speaker.

This book not only tells Ron's story, it teaches you how to avoid the mistakes he made and leads you through the trials he faced prior to being honored as a Master Strength and Conditioning Coach and named Under Armour Collegiate Strength and Conditioning Coach of the Year.

You will learn to become a technician in your field, why most coaches remain only technicians, how to become an effective manager, and what it takes to be an entrepreneur in strength and conditioning.

A detailed, step-by-step process is provided to ensure you don't miss anything as you learn how to pursue a successful career. You will draw from his experiences in order to learn what it takes to not only be the best strength and conditioning coach that you can possibly be but you will also learn how to manage your time better, find room for a family life inside of a career that takes up more time than most, and how to ultimately be happy in all of the successes you achieve as a coach, no matter how big or small they may seem.