Tattooist Chris Zelter doesn’t always make the best decisions when it comes to the people he cares about, or the women he gets involved with. Things have changed recently, though. Chris has lost interest in casual flings as he finds himself wrapped up in Sarah Adamson, a waitress at the local strip club he frequents. It takes months of persistent attention before she finally agrees to date him, and he's determined not to mess it up.

Just as things are finally going his way, Chris receives a troubled phone call in the middle of the night from Hayden Stryker, his best friend and business partner. Unexpected revelations and the sudden departure of his girlfriend, Tenley, has nearly sent Hayden over the edge. Add in a speeding ticket and an impounded car, and Hayden is balanced on the precipice of a total meltdown. Worried about his friend, Chris sets out on a rescue road trip, first to get Hayden, and then to bring back Tenley. The two men run into unforeseen roadblocks, proving even the best intentions don’t guarantee results.

Chris and Hayden return to Chicago empty handed, and Chris is left feeling as if he’s let down all the people who matter, especially Sarah. But Chris discovers that sometimes the best way to deal with failure is to find a way to forget about it. And losing himself in Sarah is the perfect way to do just that.