Terms: Negotiating in Business and Life (The Blue-Collar MBA) kapak görseli

Terms: Negotiating in Business and Life (The Blue-Collar MBA)

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Terms: Negotiating in Business and Life (The Blue-Collar MBA)

Yazan: Timothy Cobb
Seslendiren: Lincoln Vaughn
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Özet
 In Terms, Timothy Cobb, Navy veteran, entrepreneur, and author of Rebuilt, shows you that you negotiate every single day, whether you realize it or not. The only question is whether you're doing it on purpose or by accident. Drawing from a career that took him from marketing and sales into insurance, commercial real estate, investment advisory, and acquisitions, Cobb has sat on both sides of the table. This isn't a book about tricks or mind games. It's a practical guide to walking into any negotiation prepared, calm, and confident, and walking out with an agreement both sides can live with. Whether you're asking for a raise, buying a car, signing a lease, hiring a contractor, or working things out at your own kitchen table, this book was written for you. Terms will show you how to: * Prepare your numbers, your walk-away point, and your alternatives before you sit down * Look past price and find the terms that matter most to both sides * Listen for what the other side really needs and use it to get to a yes * Make concessions as trades, not gifts, and handle pressure tactics without playing games * Walk away with respect, close the deal in writing, and protect your reputation for the long run - Price is only one term. Timing, payment, risk, and responsibility can all be shaped and traded. The people who understand that have far more ways to get to a yes. This isn't a book about winning an argument. It's a book about getting the terms you deserve.©2026 Timothy Cobb (P)2026 Timothy Cobb
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