What does it take to build brands people love, lead through extraordinary change, and know when it's time to challenge everything you thought you knew about business?

In this episode of LEGACY LIVE LAB, Kyle Hosick and Kim Fitzpatrick sit down with Lora Tisi, a celebrated Canadian retail executive whose career has helped shape some of the most recognizable brands in fashion.

From her leadership at American Eagle and the creation of Aerie to her remarkable transformation of RW&CO., Lora has spent decades proving that great business isn't simply about selling products. It's about understanding people.

Through candid stories from the boardroom, the sales floor, and the unpredictable world of professional sports, Lora takes us behind the scenes of major business decisions, brand reinventions, difficult conversations, and the moments when trusting her instincts made all the difference.

We explore the importance of listening to customers, building teams that believe in what they're doing, navigating resistance to change, and finding the confidence to make bold decisions when the conventional approach simply isn't working.

Along the way, Lora shares deeply personal reflections on mentorship, leadership, resilience, and the experiences that shaped her understanding of what it means to make a lasting impact.

It's an extraordinary look inside the mind of a leader who understands that building a successful brand begins with understanding the people behind it. Honest, insightful, often hilarious, and filled with stories you won't find in a business textbook.

This conversation was originally recorded live inside Legacy League by Lumina, our weekly community dedicated to executive leadership, business growth, and self-mastery.

Discover Legacy League at legacyleague.ca.

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YouTube: https://www.youtube.com/@legacylivetv

Spotify: https://open.spotify.com/show/3oJoygdW1SeIl7AXkehbBf

Apple Podcasts: https://podcasts.apple.com/us/podcast/legacy-live/id1887380705