“It’s very easy to scrape an ad library, pull out concepts and then literally just duplicate the ad. That’s just a race to the bottom.”

How do you learn from other brands without copying them?

Matt Bertulli (Founder, Pela Case & Lomi) and Cody Plofker (Advisor & fmr. CEO, Jones Road Beauty) share their screens to walk through six consumables brands they’re learning from while building Winks. Each picked three, plus one bonus from outside DTC.

1. Nutrition Geeks: UK single-ingredient

2. Norse Organics: Natural acne care

3. Elavate: UK collagen for women

4. MarsMen: Testosterone support

5. Spoiled Child: Oddity’s brand

6. Boostcous: Gluten-free couscous

(Bonus) Wispr Flow: AI voice app

Matt and Cody trace each brand’s ads, landers and offers, including why long pages still convert. Some brands force subscriptions, others offer a choice, and a few lead with one-time bundles. Meanwhile, Winks is testing a no-subscription bundle of its own.

Powered By

Aftersell

https://9ops.co/aftersell-operators

TBAR Partners

https://9ops.co/tbarpartners

Richpanel

https://9ops.co/richpanel

Motion

https://9ops.co/motion-runneth

Skio

https://9ops.co/skio-9operators

Omnisend

https://9ops.co/omnisend

Operators Portal

https://portal.9operators.com/dashboard

Operators Newsletter

https://9operators.com/