Every Great Story Needs a Book | Eric Koester on The Coach Trap Podcast98 to 99% of people who start a book never finish it. 81% say they want to write one. Eric Koester calls that gap the ambition gap.This week on The Coach Trap Podcast, Greg sits down with Eric Koester, entrepreneur, Georgetown professor, and the man who has helped around 4,000 people launch and publish their books.We talk about:Why Eric told a room of business students to write a book, and what happened when the class tripled in sizeThe ambition gap, and why so few people finish what they startWhy AI books are about 90% data and the books that change lives are 60 to 80% storyThe tension statement: “Everyone believes X, but I’m convinced it’s Y”Why you should write a rubbish first draft, then get help to make it brilliantThe rule of 150: get 150 people involved in your book before it’s doneThe ROI of generosity (one free copy leads to 3 to 4 sales)How coaches can turn their methodology into an assetEric’s four rules for a project that creates an inflection pointIf you’re a coach with a story worth telling, this one’s for you.Don’t fall into the coach trap: www.coachtrap.co.ukFind out more about Eric: https://www.linkedin.com/in/erickoester/coach trap podcast, eric koester, every great story needs a book, how to write a book, coaching book, write a book as a coach, ambition gap, storytelling, book marketing, rule of 150, ai and books, tension statement, coaching podcast, coaching business, escape the coach trap, super mentors, georgetown, authorship#CoachTrap #CoachingPodcast #WriteABook #EricKoester #Storytelling #CoachingBusiness