Ep 178: Why Profitable Agencies Still Lose Money on Their Best Clients kapak görseli

Ep 178: Why Profitable Agencies Still Lose Money on Their Best Clients

Ep 178: Why Profitable Agencies Still Lose Money on Their Best Clients

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Summary:
What if your agency's most reliable clients are quietly costing you money? I learned the hard way that strong results, long relationships, and healthy revenue don't guarantee a profitable client.

In this solo episode, I share how one long-term client went from a seemingly great account to a hidden drain on our agency and the simple process I wish we'd used years earlier to catch it.


Takeaways:

  • Why high ROAS doesn't guarantee healthy agency margins.

  • How legacy pricing quietly eats into profitability.

  • The hidden cost of endless meetings and free work.

  • Why your best clients may be subsidizing your worst.

  • How to calculate the true profit of each account.

  • When to reprice, rescope, improve efficiency, or walk away.

  • The 20 minute exercise that can expose your biggest profit leaks.

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