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An MBA in a Book

Everything You Need to Know to Master Business—in One Book! (Degree in a Book)

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Standard'ı 30 gün ücretsiz edinin

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An MBA in a Book

Yazan: Xander Cansell
Seslendiren: Laurence Bouvard
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This book distils the most important principles of an MBA into an accessible, informative, and easily digestible guide. It covers the curriculum taught in all the top business schools around the world, including economics, strategy, and marketing, with real-life examples to show the theory in practice.

Chapters include:

  • "Micro & Macroeconomics": supply and demand, GDP, monetary policy...
  • "Data Analysis & Statistics": data collection, probability distributions, P-values...
  • "Marketing & Setting Prices": brand development, pricing, digital marketing...
  • "Strategy": strategic analysis, international strategy, the value chain...
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