Real World Careers

Admen, Mad Men, and How Advertising Really Works is written to be easily digestible by interns, CEOS, or anyone who has ever watched a television commercial or clicked on a banner ad. Irreverent, packed with useful information, and unflinchingly honest, it is a serious business book by a seriously funny man and a must for anyone who lives, works, or plays in today's commercial culture.

Your organization's culture is the key to its success. Strategic planning is essential. People's competencies should be measured and their weaknesses shored up. People crave feedback. These may sound like basic truths of our work lives today. But actually, they're lies. As Marcus Buckingham and Ashley Goodall show in this provocative, inspiring book, there are some big lies - distortions, faulty assumptions, wrong thinking - running through our organizational lives.

The Real-World Blueprint to Critical Thinking, Logic & Decision Making is the guide you need. Backed by cognitive science and grounded in real-life examples, this hands-on workbook helps you outthink bias, avoid manipulation, and make better choices in every area of life.

Make your breakthrough with the secrets that fueled 10 of today's greatest entrepreneurial successes!

The time is to act is now! The opportunities for wealth, success, and personal freedom are greater today than ever before. The only question that may be holding you back is: "How?"

Clear guidance to help young adults discover careers that align with their passions for a successful and fulfilling professional life, prepare effective resumes, and ace that job interview. Proven strategies to prioritize daily tasks to boost productivity and overcome procrastination.

Meet Justin Campbell. He’s a newly minted MBA who’s landed a coveted job in consulting. He’s headed to Chicago to serve HGS, a large client with an intriguing new technology its executives haven’t yet decided how to exploit. Constrained by a short timeline and limited information, Justin and his team use state-of-the-art strategy tools to analyze various possibilities. But Justin soon finds the application of his strategy toolkit isn’t as straightforward as he’d expected.

Are you overwhelmed by AI jargon and complex concepts? Do you wish for a simple guide to show you how AI can transform your life and career? You’re not alone! Many people feel the same way, but with AI for Beginners, you’ll gain clarity and confidence in this ever-evolving field.

Entrepreneurial Leap, Updated and Expanded Edition is an easy-to-use guide that will help you decide if entrepreneurship is right for you—because success as an entrepreneur depends on far more than just a great idea and a generous helping of luck. In this three-part book, Gino Wickman, bestselling author of Traction, reveals the six essential traits that every entrepreneur needs in order to succeed, based on real-world startups. If these traits ring true for you, you'll get a glimpse of what your life would look like as an entrepreneur.

Private Investigations provides practical guidance on all aspects of the investigative process and details how the different phases come together to ensure a successful outcome. It teaches the fundamental elements of an investigation, i.e., surveillance, open-source intelligence gathering, the handling of informants, other covert activities, evaluation of evidence, and much more.

Imagine combining the wealth of experience from two top industry leaders and best-selling authors offering you real-world truths for network marketing and direct sales success. Well you have that here with this audiobook, as Wes Linden chats with Randy Gage, the New York Times best-selling author of Mad Genius, Risky is the New Safe, Making the First Circle Work, and How to Build a Multi Level Marketing Money Machine.

The New York Times bestselling author and coauthor of Great Work, Great Career share the secrets to getting and keeping the job you want. This three set audio program teaches you how to create your ultimate job and make an extraordinary contribution includes the following: -In this 30-minute...

Technology is redefining the value of physical assets: the meaning of location and accessibility, the power of zoning and regulation, the flow of capital and information, and even the notion of scarcity itself. How to make the most of it Rethinking Real Estate provides technology entrepreneurs and real estate professionals with key insights and practical strategies that will enable you to develop innovative solutions, identify risks, evaluate emerging competitors, and transform your investment thesis, project, venture, or career.

Discover the power of artificial intelligence in just a few hours a week—no tech background required! Does AI seem overwhelming? Want to leverage it in your work and daily life but don’t know where to start? You’re not alone. Many people are eager to embrace AI for a competitive edge, but the challenge is knowing how. The good news? Understanding AI doesn’t have to be complicated! You don’t need to be a tech expert—just the right guide.

Is your teen ready for the real world? Many parents worry their kids are heading into adulthood without the tools they need to succeed. Glow-Up Life Skills for Teens is here to change that. This empowering and relatable guide is packed with practical advice to help teens take charge of their time, choices, and future. Whether they’re heading into high school, off to college, or starting their first job, this book meets them where they are and helps them grow.

Communication is the exchange of information between two or more people. This can be verbal, for example when two people converse, or it can be non-verbal, like the information we perceive through facial expressions or gestures that us know if a person is angry or cheerful. Within non-verbal communication, physical communication is of great importance: A kiss, a handshake, or a hug transfers a lot of information. Communication can be positive, negative, effective or ineffective.

Today’s teens face more challenges than ever. While they’re busy with school and social media, who’s teaching them how to budget money, prepare meals, plan a career, or handle real-life responsibilities? Ultimate Life Skills for Teens is a practical, engaging guide designed to help teens build confidence, independence, and essential real-world skills.

The world has changed since we published the first edition of this book in 2013. There are several updates and specifically, two new chapters: channel management and technology and the sales professional. McKinsey predicts 45% of all marketing and sales jobs will be replaced by AI. If you are not staying ahead of technology and following a sales process, you will end up like the buggy whip salesperson in the 1950s. Or like Mr. Brown the bookseller… in a bustling city, there was a street lined with small shops selling all kinds of goods.

No-Nonsense Leadership is the most useable, hard-hitting field manual on managing and leading people available. It is broken down into short, direct, applicable sections filled with strategies like these: seven steps to recruiting and hiring a team of eagles; how to leverage the power of momentum; are you more manager than leader; 11 steps for leading change; a fish rots at the head; five causes and cures for corporate cancer; and more.

Marketing leaders face an uphill battle: their teams are expected to deliver predictable, measurable results in a world characterized by uncertainty, human behavior, and complexity. Traditional approaches attempt to treat marketing as a vending machine where input guarantees output. But this outdated approach sets CMOs up for frustration in today’s dynamic business environment. Kathleen Schaub—marketing innovator, former CMO, and research analyst—reveals a radically needed shift in thinking that will not only bring clarity to the whole organization but help CMOs thrive in the chaos.

Welcome to Machine Learning for Beginners and Beyond—your guided journey into the world of artificial intelligence, simplified, demystified, and designed to transform your future. In a time when AI is reshaping industries and job markets, this audiobook offers something more than technical theory. It gives you real-world tools and career-ready confidence to start building smart models, working with data, and understanding the systems behind today’s biggest tech breakthroughs.