Medical Business Management

No matter what position you hold within the medical spa industry, you could be a founder, an entrepreneur, or a medical professional. You may be a physician, NP, PA, RN, an injector, any type of provider, an aesthetician, a laser tech, a patient coordinator, a marketing professional or hold any other position, this book is a must read and a must have for your success library.

Ali Asadi's Medical Marketing Toolkit is an indispensable guide for the medical business professional. He covers in detail such topics as designing an inviting reception area; marketing through brochures, newsletters, and your personal website; determining patient attitudes through surveys; and analyzing your competition. His 20 Golden Rules provide valuable tips for improving your business.

One box of chemicals mistaken for another. Ingredients intended to be life-sustaining are instead life-taking. Families in shock, healthcare providers reeling, and fingers starting to point. A large healthcare system's reputation hangs in the balance while decisions need to be made, quickly. More questions than answers. People have to be held accountable—does this mean they get fired? Should the media and therefore the public be informed? What are family members and the providers involved feeling? When the dust settles, will remaining patients be more safe or less safe?

Medical groups are the new front door to your health system. Unlocking their potential will allow you to thrive in a value-based world. Leading Medical Group Transformation shares an exciting message for all medical group leaders. Rethinking how you structure and market your business - and engage clinicians, employees, and patients - is the key to unlocking the potential of your medical group and helping your entire health system thrive in a value-based world.