Marketing Data Science

Data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today.

How organizations can deliver significant performance gains through strategic investment in marketing.

Two books in one - use the power of analytics and probability to discover what your target customers are thinking and how to use that as an edge in identifying solutions and strategies to help you move forward. Includes: Analytics and Probability.

This book walks you through the "need-to-know" aspects of artificial intelligence, including natural language processing, speech recognition, and the power of machine learning to show you how to make the most of this technology in a practical, tactical way. Case studies show how real-world companies are taking the next leap forward. Artificial intelligence and machine learning provide a data-driven basis for more robust and intensely-targeted marketing strategies - and companies that effectively utilize these latest tools will reap the benefit in the marketplace.

Everybody says email marketing died a long time ago. Don't believe them! It's alive, kicking and still the number one way to grow your brand on the Internet. Growing a massive email list means you have a group of people who are interested in what you have to offer. Consider this audiobook as your email marketing blueprint or your one-stop marketing guide that has all the information you need to get started in the world of email marketing.

This is a two-book bundle related to blockchain and data analytics! Included in this bundle: Blockchain: Innovative and Modern Financial Framework That Will Revolutionize the Next Digital Economy with Blockchain Technology and Data Analytics: Practical Data Analysis and Statistical Guide to Transform and Evolve Any Business: Leveraging the Power of Data Analytics, Data Science, and Predictive Analytics for Beginners.