Game Industry Business

The Great Game of Business started a business revolution by introducing the world to open-book management, a new way of running a business that created unprecedented profit and employee engagement. The revised and updated edition of The Great Game of Business lays out an entirely different way of running a company.

Haven’t you always wanted to know what it would be like to work for a publisher? Or what it’s like to be a freelance game designer, developer, or artist? Or whether you can still work on your own games once you’ve signed that contract to work full-time for a publisher? You’ll discover all this and more as we dive into the pros and cons of working in-house vs. freelancing as well as how others got into these roles and what they have learned.

Decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with games. Perfect for marketing strategists, brand managers, and chief marketing officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.

Video games are more popular than ever, but the industry is small and notoriously difficult to break into. This audiobook will cover the complete process from job application to landing a job, as well as give an honest look at life as a professional video game developer. Whether you dream of a successful career in video games or are simply curious, this audiobook will provide knowledge and insight about the game industry written by a professional game developer.

In Winning the Staffing Sales Game, staffing sales expert Tom Erb explains why selling has become increasingly difficult—and what you can do about it. Drawing on decades of experience in the staffing industry, Tom reveals the common mistakes that most staffing sales reps are making today. More importantly, he introduces a systematic, proven sales process designed specifically for the modern staffing environment.