What You Need to Know About

7 books in series
4 out of 5 stars 568 ratings

What You Need to Know About: Business Summary

Business is big. Actually, it's often small and medium-sized too. But the point is that it matters - a lot. This book is designed to answer all those confusing questions that flit through your mind when you get to the business pages of the paper, and stop you from being embarrassed in job interviews.

It explains the things you really need to know about business, and will tell you:

  • What the point of business is
  • How what happens in the economy affects real businesses
  • What the law means for business
  • How to understand finance, accounting, shares, bonds, etc and other big numbers
  • How companies grow and why they merge (even though most mergers fail)
  • What HR departments actually do all day
  • Time management, motivation, leadership, communication skills, and all the other skills you'll need if you want to know what the view is like from the CEO's office

After listening to this book, you'll smile knowingly whenever the advantages of outsourcing, balanced scorecards, or Porter's 5 Ps come up in polite conversation.

©2010 Roger Trapp (P)2011 Audible Ltd
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    • What You Need to Know About: Business

    • By: Roger Trapp
    • Narrated by: Colin Mace
    • Length: 5 hrs and 27 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 17
    • Performance
      4 out of 5 stars 8
    • Story
      4 out of 5 stars 8

    Business is big. Actually, it's often small and medium-sized too. But the point is that it matters - a lot. This book is designed to answer all those confusing questions that flit through your mind when you get to the business pages of the paper, and stop you from being embarrassed in job interviews.

    • 2 out of 5 stars
    • Disappointed

    • By Meena on 13-06-11

    Regular price: £14.99

    • What You Need to Know About: Project Management

    • By: Fergus O'Connell
    • Narrated by: Colin Mace
    • Length: 4 hrs and 37 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 221
    • Performance
      4.5 out of 5 stars 140
    • Story
      4.5 out of 5 stars 136

    Become a master of project management! This book will help you to learn to define projects, be it at home or at work, and will explain how to make them happen. Start to plan, budget, and execute your projects and learn which behaviours to adopt in order to be a good project manager.

    • 5 out of 5 stars
    • Informative and interesting

    • By Caroline on 28-02-11

    Regular price: £10.99

    • What You Need to Know About: Marketing

    • By: Simon Middleton
    • Narrated by: Lucy Paterson
    • Length: 5 hrs and 44 mins
    • Unabridged
    • Overall
      4 out of 5 stars 37
    • Performance
      4 out of 5 stars 26
    • Story
      4 out of 5 stars 25

    Marketing is shrouded in arcane mystery and buzzwords. It frightens many and bewilders others. Yet every business, from the hand-car-wash by the side of the road, to the world's most famous brands, engage in marketing every single day. This is an essential, reliable, speedy and up to date guide to the most robust and important concepts in marketing. This book shows you how to understand and do marketing without having to study a degree or a diploma in it.

    • 5 out of 5 stars
    • Exactly what you need to know!

    • By Mary on 12-06-13

    Regular price: £14.99

    • What You Need to Know About: Economics

    • By: George Buckley, Sumeet Desai
    • Narrated by: Colin Mace
    • Length: 5 hrs and 15 mins
    • Unabridged
    • Overall
      4 out of 5 stars 146
    • Performance
      4.5 out of 5 stars 106
    • Story
      4 out of 5 stars 103

    Economics matters. But with confusing things like GDP and interest rates, it’s often hard to get you head around. So What do you really need to know about economics?

    • 5 out of 5 stars
    • very good insight into economics

    • By Jacob on 26-02-15

    Regular price: £14.99

    • What You Need to Know About: Leadership

    • By: Jeff Grout, Liz Fisher
    • Narrated by: Sam Dale
    • Length: 5 hrs and 6 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 104
    • Performance
      4.5 out of 5 stars 83
    • Story
      4 out of 5 stars 81

    Business needs leaders. Every day, good and bad leaders make and break organizations. If you want to get anywhere in your career, showing leadership is crucial. So what do you really need to know about leadership? Find out: What it's all aboutWhy vision mattersHow you can build a great teamWhy leaders need to motivate and inspire the people around themHow to lead when the going gets tough.

    • 5 out of 5 stars
    • Really useful and accessible overview

    • By Mike on 16-09-12

    Regular price: £14.99

    • What You Need to Know About Starting a Business

    • By: Kevin Duncan
    • Narrated by: Beth Chalmers
    • Length: 4 hrs and 43 mins
    • Unabridged
    • Overall
      4 out of 5 stars 20
    • Performance
      3.5 out of 5 stars 15
    • Story
      3.5 out of 5 stars 15

    Ever wanted to be an entrepreneur? Ever wanted to control what you do, when you do it and stop just making money for someone else? Now is your chance. Starting up a business has never been more exciting. This book explains what you really need to know to make your business a success. This is the book you need to swagger into the dragon's den full of confidence.

    Regular price: £10.99

    • What You Need to Know About Strategy

    • By: Jo Whitehead
    • Narrated by: Stuart McLoughlin
    • Length: 6 hrs and 34 mins
    • Unabridged
    • Overall
      4 out of 5 stars 23
    • Performance
      4 out of 5 stars 15
    • Story
      4 out of 5 stars 14

    In any career in business, chances are that the time will come when someone will ask you to do a strategy for something. Too often, this will be a cue for stress at work and sleepless nights. What You Need to Know about Strategy shows that it doesn’t have to be like this. Taking you step-by-step through the basics of what you need to know to come up with a great strategy.... By cutting out the theory, and focusing on the things you need to know and do to come up with a killer strategy, this book means that you never need to panic again.

    • 3 out of 5 stars
    • This may work better as a text rather than audio

    • By Mark on 19-01-12

    Regular price: £18.99