Prescription for Advertising Volume One Summary
Chapters include:
- Introduction
- 1. Seeing the Whole Elephant
- 2. Getting to Where You Want to Go
- 3. Creativity - the Power to Break Through
- 4. Setting an Advertising Budget
- 5. The In-House or Out-House Dilemma
- 6. Finding a Good Advertising Agency
- 7. Setting the Ground Rules
- 8. How to Pay Your Advertising Agency
- 9. Keeping Your Agency on the Right Track
- 10. How to Work with Your Account Executive
Prescription for Advertising is created specifically for the business owner or manager who needs to advertise but really doesn't know how to make it happen. It's a comprehensive guide to the complete world of advertising.
©1986 Edmond A. Bruneau (P)2012 Edmond A. Bruneau
Prescription for Advertising Volume One
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Prescription for Advertising - Volume Two
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