Showing results by narrator "Stephen P. Reiter" in All Categories

Aaker on Branding distills the most essential branding principles from David Aaker’s extensive works, offering a comprehensive guide to building a strong, enduring brand. This compact resource provides businesses with actionable insights on brand strategy, brand portfolios, and brand management, addressing key branding challenges and offering a road map to prioritize and apply Aaker’s concepts effectively.

Journey Back Into the Vault invites people to travel with author Mario Cartaya back to the land of his birth for the first time in fifty-six years as he seeks to reclaim his forgotten childhood memories, original identity, and once-promised destiny. Join Mario as he searches for the now faded footprints he once left behind in the homes, school, and playgrounds of the first nine years of his life in 1950s Cuba before Fidel Castro came into power and his family became political exiles.

Today's firms need a social effort that is serous and impactful to be relevant. It's not enough to make a commitment to reduce energy or have an ad hoc unbranded budget for grants and volunteering the world needs their resources and agility to address existential threats in society, and their customers (and employees) demand it.