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An essential handbook for professionals and small business owners. This best seller has become a standard resource for those people looking for guidance on the actual words to use in a persuasive presentation.

In the 1970s, Telluride, Colorado is an extreme place, populated by extreme people made crazier by each other, the last bastion of the old West where living is fun, sex is easy, and death is nigh. A remote village with a backdrop of snowy peaks is the stage. It's inhabited by escapees from reality, the remoteness making for easy sex, cheap politicians, hippies, coke dealers, and a sprinkling of criminals hiding out in the mountains where the law is "flexible". The Bubba Ram, a phony guru, barely survives lost gambles, wasted love, and life and death clashes.

Executives and professionals speak different languages, as disparate as Swahili and Greek. Agendas, vocabularies, and cultural conditioning destroy meaningful communication between them. This book exposes selling myths and profit-killing gaps between illusion and reality.