Showing results by narrator "Alana Berg" in All Categories

Artificial intelligence tools like ChatGPT are changing how businesses write, market, sell, and communicate. But many wedding and event pros have tried AI once or twice and thought, "That wasn't very helpful." The truth is, AI can be incredibly powerful for your business. The key is learning how to ask better questions.

It all starts with a sale. Whether you love it or hate it, making sales drives your wedding and event business. You don't get to use your creative skills for cooking, music, flowers, decor, fashion, ceremonies, or whatever your business is, until you make the sale. If you have been selling for a long time, this book will be a good refresher.

Part "how to do" and part "how to think", Wit, Wisdom and the Business of Weddings is your companion on a journey to a more successful wedding business. Alan Berg has been called "the leading international speaker and expert on the business of weddings and events", and he's been writing articles and blogs for years.

What is ghosting? It’s when you get an inquiry or message, you reply and then... nothing. Maybe it happens after your first reply. Maybe you’ve gone back and forth a few times. Maybe they’ve already had a meeting, appointment or tour with you. Then the conversation stops with no explanation. That’s ghosting, and it’s frustrating.

 While written for the wedding and event industry, these tips can help almost any business, as ghosting is a universal frustration. Why Are They Ghosting Me? includes a recap of the eight tips from Why Don't They Call Me? and ideas for how to handle pricing questions from Alan's most popular book: Shut Up and Sell More Weddings & Events. Whether you've listened to those books, or not, Why Are They Ghosting Me? will help you reduce the ghosting and get you more replies from prospects and current customers. 

When someone asks what you do, is your first response: “I’m a salesperson”? If you’re in the wedding and event industry, that’s not likely the case. Actually, if you’re in almost any service business that’s not going to be your answer. While I teach, train, and write about sales, it’s not my answer, either. If you’re like many wedding and event pros, you love providing your products and services to couples, companies, and customers more than you like the sales part.

When you ask yourself better questions, you'll get better answers and better results. This is a book for everyone with a website, regardless of what you do. It's not a technical book about programming, rather it will show you how to think differently about your website. It was designed to be a quick and easy listen as I want you to get on to taking real action. Without action there can't be any change. Whether you work with a professional website designer or you're the designer, you'll discover easy things you can do to improve your current site or help you design a new one. 

It would be so much easier if they'd just pick up the phone and call you, wouldn't it? That's what Alan Berg hears from wedding and event pros around the world. How can you create a rapport, continue the conversation they've already started, and in many cases even get the sale, without speaking with them on the phone, or in person? That's what Alan will answer for you in this book. He'll show you how to get them to reply quicker, and how you can convert those inquiries to appointments - whether live or virtual - and even make sales, all using the same method they used to reach out.

It all starts with a sale! Whether you love it or have it, making sales drives your business. You don’t get to use your technical and creative skills until you make the sale. If you’ve been selling for a long time, this book will be a good refresher. If you’re new to selling, this book will give you the tools and the confidence to make more sales. I’ll show you how to ask better questions, really listen to the answers, and help more of your customers buy the results that only you can provide.

Empowering you to become the courageous architect of your life! Are you feeling out of control, stuck, or frustrated in a process of disease or pain? Feeling that wellness and vitality is beyond your grasp? It has unfortunately become a common place to feel helpless in your health journey, perhaps even a horrible victim to your circumstance or genes. But, what if I told you that this doesn’t have to be your reality? You actually have the power to change your health and your future.

What separates successful people and businesses from the rest? It's not ideas or money, it's the attitude you bring to the table everyday. Do you have what it takes to succeed? It's there, inside of you. Listen to this book to recharge your inner power and reach greater heights, personally and professionally. You'll feel empowered to take the actions necessary to move your life and business forward.