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    • Social Marketing to the Business Customer

    • Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
    • By: Paul Gillin, Eric Schwartzman
    • Narrated by: John Allen Nelson
    • Length: 8 hrs and 22 mins
    • Unabridged
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    B2B markets are fundamentally different from consumer markets. Decisions are made on value, not impulse. Buying cycles are complex, often with many stakeholders involved. Relationships and support are critical. Bet-the-business decisions demand discipline, knowledge, and lots of information. This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, and more.

    Regular price: £16.89