Showing results by author "Nir Eyal"

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    • Hooked: How to Build Habit-Forming Products

    • By: Nir Eyal
    • Narrated by: Dave Wright
    • Length: 4 hrs and 44 mins
    • Unabridged
    • Overall
      4 out of 5 stars 312
    • Performance
      4 out of 5 stars 261
    • Story
      4 out of 5 stars 260

    Why do some products capture our attention, while others flop? What makes us engage with certain products out of habit? Is there a pattern underlying how technologies hook us? This audiobook introduces listeners to the "Hook Model," a four steps process companies use to build customer habits. Through consecutive hook cycles, successful products reach their ultimate goal of bringing users back repeatedly - without depending on costly advertising or aggressive messaging. Hooked is a guide to building products people can't put down.

    • 4 out of 5 stars
    • Can't listen to narrator

    • By Observer on 05-06-15

    Regular price: £11.29