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Stop wasting money, sending traffic to a webpage that doesn't convert. Stop paying an expensive copywriter who may or may not have any idea what they're doing. Stop staring at a blank screen, frustrated and clueless when it comes to writing your own sales pages. My name's Nathan Fraser and I'm a direct response copywriter and internet marketer. As more and more business moves to the internet, it means I'm also writing a lot more sales pages. Over the years, I've developed a formula for laying out sales pages that seems to work every time.

AI and emerging tech conversations for business. Presented by HSO and hosted by Fraser Paine, Head of AI, and Nathan Bregmen, this podcast helps CIOs, CTOs, and COOs turn ambition into outcomes. Each episode cuts through hype with plain-English definitions, maturity models, and real-world lessons, from data platforms and governance to agents, Copilot, and change management. Expect practical playbooks you can take to your next steering meeting: how to scope value, align with the CEO, build on solid data foundations, measure adoption and ROI, and ship safely at scale. No buzzword bingo, just ...