Showing results by author "Marion Debruyne"

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    • Customer Innovation

    • Customer-centric Strategy for Enduring Growth
    • By: Marion Debruyne
    • Narrated by: Teri Schnaubelt
    • Length: 8 hrs and 14 mins
    • Unabridged
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    Innovation expert Marion Debruyne explains how to become an outside-in organization by constantly connecting with the market to anticipate changes, converting customer insights into actionable change and collaborating with others where their own capabilities fall short. Packed with real world examples from leading global companies, Customer Innovation provides the framework needed to shift from a product-oriented to a solutions-oriented focus and from a transaction-based to a co-creation-based customer relationship. 

    Regular price: £22.99