Showing results by author "Laurence Vincent" in All Categories
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Brand Real
- How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
- By: Laurence Vincent
- Narrated by: Joe Geoffrey
- Length: 8 hrs and 1 min
- Unabridged
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Overall
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Performance
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Organizations are forever pouring creative energy into their branding strategies, tweaking their logos and websites, and building identities that range from warm and fuzzy to ultracool and edgy. But many forget that a brand, at its heart, is a promise to deliver results. If your brand experience fails to live up to that promise, customers will take their business elsewhere. Brand Real is a unique business strategy guide for making a brand’s promise stand up at every customer touchpoint.
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Very easy to listen to and assimilate
- By Brenda on 13-04-13
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Brand Real
- How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
- Narrated by: Joe Geoffrey
- Length: 8 hrs and 1 min
- Release date: 08-12-12
- Language: English
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Regular price: £16.00 or 1 Credit
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