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The path toward that elusive ideal began when Bill Derry made a casual pitch to his brother Jim Derry: Let's buy a business together. Like many entrepreneurial moves, this one was full of risks—purchasing a small player in a niche industry where Bill worked but Jim knew nothing about: selling bolts, rivets, and other fasteners to manufacturers. The two brothers took the leap anyway, pushing everything they had to the center of the table to buy the slumping brick building that housed the operation.

Dattitude premiered in September 2021 to focus on what's important to sports fans in and around New Orleans and south Louisiana, including the Saints, NFL, LSU, Pelicans and more. Host Jim Derry brings more than 3 1/2 decades of experience covering sports in the region, and he'll "always tell you the way it is ... or at least the way he THINKS it is."