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    • The New York Times Pocket MBA

    • Business Planning: 25 Keys to a Sound Business Plan
    • By: Edward E. Williams Ph.D., James R. Thompson Ph.D., H. Albert Napier Ph.D.
    • Narrated by: Eric Conger
    • Length: 1 hr and 45 mins
    • Unabridged
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    Learn the 25 keys to a great business plan, including writing the company's mission, identifying marketing opportunities, calculating appropriate financial ratios, and projecting growth rates, that will help guide your company's expansion and attract necessary funding. Business Planning is part of The New York Times Pocket MBA Series.

    Regular price: £11.19