Showing results by author "George Westerman"
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- Turning Technology Into Business Transformation
- By: George Westerman, Didier Bonnet, Andrew McAfee
- Narrated by: Jonathan Todd Ross
- Length: 8 hrs and 54 mins
In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, the book shows what it takes to become a digital master.
Good coherent narration of digital strategy
- By Ram Prasad Krishnamurthy on 23-08-18
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Regular price: £22.99