Showing results by author "Didier Bonnet"


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    • Leading Digital

    • Turning Technology Into Business Transformation
    • By: George Westerman, Didier Bonnet, Andrew McAfee
    • Narrated by: Jonathan Todd Ross
    • Length: 8 hrs and 54 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 26
    • Performance
      4 out of 5 stars 24
    • Story
      4 out of 5 stars 21

    In Leading Digital, authors George Westerman, Didier Bonnet, and Andrew McAfee highlight how large companies in traditional industries - from finance to manufacturing to pharmaceuticals - are using digital to gain strategic advantage. They illuminate the principles and practices that lead to successful digital transformation. Based on a study of more than 400 global firms, the book shows what it takes to become a digital master.

    • 5 out of 5 stars
    • Good coherent narration of digital strategy

    • By Ram Prasad Krishnamurthy on 23-08-18

    Regular price: £22.99