Showing results by author "Bernadette Jiwa"

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    • The Fortune Cookie Principle

    • The 20 Keys to a Great Brand Story and Why Your Business Needs One
    • By: Bernadette Jiwa
    • Narrated by: Bernadette Jiwa
    • Length: 3 hrs and 37 mins
    • Unabridged
    • Overall
      4 out of 5 stars 17
    • Performance
      4 out of 5 stars 14
    • Story
      4.5 out of 5 stars 11

    It's not how good you are. It's how well you tell your story. Big corporations might have huge marketing and advertising budgets, but you've got a story. Your brand story isn't just what you tell people. It's what they believe about you, based on the signals your brand sends. The Fortune Cookie Principle is a brand-building framework and communication strategy consisting of 20 keys that enable you to begin telling your brand's story from the inside out.

    • 2 out of 5 stars
    • not living up to the promise

    • By Amazon Customer on 26-07-18

    Regular price: £3.99

    • Hunch

    • Turn Your Everyday Insights into the Next Big Thing
    • By: Bernadette Jiwa
    • Narrated by: Bernadette Jiwa
    • Length: 3 hrs and 52 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 11
    • Performance
      3.5 out of 5 stars 9
    • Story
      3.5 out of 5 stars 9

    Learn to trust your intuition and uncover insights that could lead to the next big thing. What do the Dyson vacuum cleaner, the GoPro camera, Starbucks, Instagram, Facebook, and Lululemon yoga pants have in common? Every one of them was the result not of data-driven analytics or corporate brainstorming sessions but a hunch - the intuitive understanding of a deep unmet need, informed by insight and foresight. Anxiety over being more innovative leads entrepreneurs to create solutions in search of problems.

    • 5 out of 5 stars
    • A mini-course in learning to see what others don't

    • By peanut on 03-08-17
    • Turn Your Everyday Insights into the Next Big Thing
    • By: Bernadette Jiwa
    • Narrated by: Bernadette Jiwa
    • Length: 3 hrs and 52 mins
    • Release date: 01-06-17
    • 3.5 out of 5 stars 11 ratings

    Regular price: £17.99

    • Make Your Idea Matter

    • Stand Out with a Better Story
    • By: Bernadette Jiwa
    • Narrated by: Bernadette Jiwa
    • Length: 1 hr and 57 mins
    • Unabridged
    • Overall
      3.5 out of 5 stars 12
    • Performance
      3.5 out of 5 stars 7
    • Story
      4 out of 5 stars 7

    Make Your Idea Matter is a call to action for entrepreneurs, emerging brands and anyone with a great idea, who knows that to stand out in today's noisy world they need to tell a better story. It is full of bite-sized business and brand storytelling ideas originally sparked on Bernadette Jiwa's award-winning business blog TheStoryofTelling.com. Use this audiobook as both inspiration and guide to help you tell the best stories you can tell about your business, your ideas and the work that matters to you.

    • 4 out of 5 stars
    • Useful Brand Advice

    • By DEREK on 27-02-17

    Regular price: £3.99

    • Marketing: A Love Story

    • How to Matter to Your Customers
    • By: Bernadette Jiwa
    • Narrated by: Bernadette Jiwa
    • Length: 2 hrs and 1 min
    • Unabridged
    • Overall
      4.5 out of 5 stars 12
    • Performance
      4.5 out of 5 stars 11
    • Story
      4.5 out of 5 stars 11

    One of the biggest challenges we face as entrepreneurs and innovators is understanding how to make our ideas resonate. We tend to have no shortage of ideas, but we struggle to tell the story of how they are going to be useful in the world and why they will matter to people. Marketing is the way we communicate how our ideas translate to value for people in a marketplace.

    • 4 out of 5 stars
    • Useful

    • By Dennj on 03-09-18

    Regular price: £10.19

    • Meaningful

    • The Story of Ideas That Fly
    • By: Bernadette Jiwa
    • Narrated by: Bernadette Jiwa
    • Length: 3 hrs and 3 mins
    • Unabridged
    • Overall
      4.5 out of 5 stars 15
    • Performance
      4.5 out of 5 stars 14
    • Story
      4.5 out of 5 stars 14

    Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the world - to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? What's the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner, and Kickstarter have in common?

    Regular price: £9.89

    • Difference

    • The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
    • By: Bernadette Jiwa
    • Narrated by: Bernadette Jiwa
    • Length: 2 hrs and 19 mins
    • Unabridged
    • Overall
      5 out of 5 stars 13
    • Performance
      5 out of 5 stars 10
    • Story
      5 out of 5 stars 10

    Marketing is not a department - it's the story of how you create difference for your customers. We spent $500 billion globally on advertising in 2013. Every year we're spending more money, to interrupt more people, more often, with messages they don't care about and don't pay attention to. We've come to believe that the way to succeed is to have an advantage - by being different or better, more visible, or just plain louder.

    • 4 out of 5 stars
    • Finding value and meaning products and services

    • By DEREK on 26-08-17
    • The One-Page Method for Reimagining Your Business and Reinventing Your Marketing
    • By: Bernadette Jiwa
    • Narrated by: Bernadette Jiwa
    • Length: 2 hrs and 19 mins
    • Release date: 30-04-14
    • 5 out of 5 stars 13 ratings

    Regular price: £9.89