Showing results by author "Alexander Buoye" in All Categories


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    • The Wallet Allocation Rule

    • Winning the Battle for Share
    • By: Timothy Keiningham, Lerzan Aksoy, Luke Williams, and others
    • Narrated by: Christopher Kipiniak
    • Length: 5 hrs and 48 mins
    • Unabridged
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    The Wallet Allocation Rule is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the Harvard Business Review and MIT Sloan Management Review, this landmark book introduces a new and rigorously tested approach - the wallet allocation rule - that is proven to link to the most important measure of customer loyalty: share of wallet.

    Regular price: £18.29