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Advertisements for soap. The image of a film star. The sight of a car as beautiful as a goddess. We accept all these common objects and experiences as normal parts of our lives and as timeless and universal as myth. But they are also carrying hidden messages that none of us even suspect, as Barthes demonstrates with a unique analysis of the signs that generate meanings and assumptions we all take for granted. These things have been "taken out of history" so that their hidden cultural meanings can be accepted without question.

While previous scholars of international history had focused on "great men" and their achievements, Paul Kennedy focused on the interdependent relationship between military might and economic growth. In his 1987 work, The Rise and Fall of the Great Powers, he shows why countries that balance the economic and the military can become "great powers." Those that fail to do so, however, risk imperial overstretch and failure.

More than two centuries after its initial publication in 1781, Immanuel Kant's Critique of Pure Reason remains perhaps the most influential text in modern philosophy. Kant himself claimed his work as a revolutionary document and insisted that it changed the discipline of philosophy as thoroughly as Copernicus had changed astronomy 300 years earlier, when he said the Earth revolved around the sun and not the other way round.

Some people think nationhood is as old as civilization itself. But for anthropologist, historian, and political scientist Benedict Anderson, nation and nationalism are products of the communication technology of the era known as the modern age, which began in 1500. After the invention of the printing press around 1440, common local languages gradually replaced Latin as the language of print. Ordinary people could now share ideas of their own.

Examining 1,200 years of history from the foundation of Charlemagne's Holy Roman Empire to the beheading of King Charles I in England is in itself a mammoth undertaking. But it is the issues explored by German American historian Ernst H. Kantorowicz in his 1957 study The King's Two Bodies that have had a profound effect on the way academics think about the study of history.

American lawyer-turned-sociologist David Riesman published his first book, The Lonely Crowd, in 1950. Aimed at academics, it nonetheless gained a large popular audience. In it, Riesman explores the links between social character - the ways in which members of a society are similar to one another - and social structures. Riesman's work popularized sociology, helping to establish it as an academic discipline, and today it provides a fascinating window into the 1950s American psyche.

In his 2005 book Collapse: How Societies Choose to Fail or Succeed (also subtitled How Societies Choose to Fail or Survive), author and multifaceted US scholar Jared M. Diamond clearly identifies five major factors that he says determine the success or failure of all human societies in all periods of history. Having first asked why societies collapse, Diamond explores various examples of failed societies, from the Norsemen of Scandinavia, who colonized Greenland in the early 10th century, to the 18th-century inhabitants of Easter Island.

Economist Amartya Sen's 1997 work Development as Freedom presents a "middle way" approach to how we should look at international development, based on the idea that its success or failure cannot be measured by income alone. Having grown up in India, Sen brings his own understanding of what poverty really means to the issue, arguing that above all, the process and goal of development must be human freedom. He backs up this idea through his concept of "capabilities."

Born in 1933, Philip Zimbardo is a renowned and controversial American social psychologist who is fascinated by why people can sometimes behave in awful ways. Some psychologists believe people who commit cruelty are innately evil. Zimbardo disagrees. In his 2007 book, The Lucifer Effect, he argued that it is the power of situations around us that can cause otherwise good people to commit "evil", citing many historical examples to illustrate his point.

In his 1807 work Phenomenology of Spirit, G. W. F. Hegel introduced the world to his philosophical system. His most influential work - and the culmination of the German Idealist movement begun in the late 18th century as a response to the works of Immanuel Kant - the book remains one of the undisputed classics of Western thought.

Neurologist Oliver Sacks' 1985 book The Man Who Mistook His Wife for a Hat challenges the impersonal approach doctors took to patient care and paved the way for a new literary genre: popular science. At the time of its publication, neurologists and physicians relied mainly on clinical studies and their own expertise to set the course of treatment. Sacks found this inhumane and developed a very different approach, clearly demonstrated in The Man Who Mistook His Wife.

First published in 1973, Albert Bandura's Aggression: A Social Learning Analysis is a groundbreaking work that helped lay the foundations of the discipline of social psychology. Much of what we now know about the influences of the early childhood environment on delinquency and anti-social behavior can be traced back to Bandura's work. In the book, he uses the subject of aggression to demonstrate and explore the usefulness of what is called social learning theory.

Anthropologist Geert Hofstede's 1980 work, Culture's Consequences, was the first study to look at cultural differences using data. The Dutchman took advantage of the enormous global span of his employer, the technology company IBM, to gather survey data in 20 languages and across 70 countries, and to produce a unique study of national values.

Politics as a Vocation examines what makes good political leaders and explores the effects of political action on modern societies. On one level it summarizes the political scholarship of one of the founding fathers of social science. On another it reflects a leading German academic and political activist's practical concerns about the future at a time of great volatility following defeat in World War I.

In the 1960s, British historian Jonathan Riley-Smith first began studying the knightly orders of the Middle Ages that formed after the First Crusade. By the late 1970s, he had begun writing books from a "revisionist" point of view, challenging the common belief that the Crusades were motivated by fanaticism, and were designed to plunder the Holy Lands. To an extent, Riley-Smith's 1986 book The First Crusade and the Idea of Crusading overturned this previously held view.

What is the nature of our personal relationship with God? That's the core question of Fear and Trembling. If God asks us to do something we instinctively feel is unethical, must we obey and have faith that he knows best? Examining this question, Danish philosopher Kierkegaard considers the biblical story in which God commands Abraham to sacrifice his only son, Isaac. His unique reading of the story breaks new ground, focusing on our relationship with God at an individual level.

Though written around 1513, more than 500 years ago, Italian diplomat Niccolò Machiavelli's The Prince is still both widely listened to and very influential. Listeners turn to it for its direct advice on the question of how to attain - and retain - power. Machiavelli's answer, in brief: Use any means necessary to make sure the state survives.

A work that had a huge influence on great thinkers including celebrated German philosopher Immanuel Kant, An Enquiry is Hume's examination of how we obtain information and form beliefs. He argues that we mainly gain knowledge through our senses, a theory known as empiricism. But while the impressions from our senses are key to our beliefs about the world, Hume argues that reason and facts play only a limited part.

In her original and controversial 2005 book Politics of Piety: The Islamic Revival and the Feminist Subject Saba Mahmood examines the women's mosque movement in Cairo, Egypt as part of a wider turn to religious fervor integral to the broader Islamic revival of the twenty-first century. Mahmood's research suggests that in choosing to embrace the norms of their faith, these pious Muslim women are not limiting, but rather affirming, themselves.

On the Genealogy of Morality was written in 1887 when Friedrich Nietzsche was at the height of his powers as a philosopher and master of German prose writing. Here, he criticizes the idea that there is just one conception of moral goodness, dissecting the contemporary practice of morality and looking at it from a historical viewpoint. Rather than following a metaphysical or religious approach, Nietzsche adopts a naturalistic framework, which is grounded in history and natural science, to understand our concepts of good and evil in the Christianized Western world.