Showing results by narrator "Eric Conger" in Marketing

Categories

3 results
Sort by
    • The Experience Economy

    • Work Is Theatre and Every Business Is a Stage
    • By: B. Joseph Pine II, James H. Gilmore
    • Narrated by: Eric Conger
    • Length: 3 hrs and 6 mins
    • Abridged
    • Overall
      4 out of 5 stars 8
    • Performance
      4 out of 5 stars 4
    • Story
      5 out of 5 stars 4

    The curtain is about to rise, say Pine and Gilmore, on the Experience Economy, a new economic era in which every business is a stage, and companies must design memorable events for which they charge admission. With The Experience Economy, Pine and Gilmore explore how successful companies, using goods as props and services as the stage, create experiences that engage customers in an inherently personal way.

    Regular price: £12.89

    • Obvious Adams (Special Centenary Edition)

    • The Story of a Successful Businessman
    • By: Robert R. Updegraff
    • Narrated by: Eric Conger
    • Length: 48 mins
    • Unabridged
    • Overall
      4 out of 5 stars 4
    • Performance
      4.5 out of 5 stars 3
    • Story
      4.5 out of 5 stars 3

    How many business books can stand a 100-year test of time? This little volume has done just that. It's been called "The best marketing book you've never read". And while it continues to slip under the radar of many, thousands of ambitious business people regard this classic tale as one of the most important business lessons they've ever learned.

    Regular price: £3.89

    • From .com to .profit

    • Inventing Business Models that Deliver Value and Profit
    • By: Nick Earle, Peter Keen
    • Narrated by: Eric Conger
    • Length: 3 hrs and 4 mins
    • Abridged
    • Overall
      3 out of 5 stars 1
    • Performance
      3 out of 5 stars 1
    • Story
      3 out of 5 stars 1

    Until now, all it's taken to build a successful e-business is the right technology. An online storefront goes up and a company's market capitalization goes through the roof, despite low sales and no profits. But now the race to get online is over.

    Regular price: £12.89