Showing titles in E-Commerce

This hands-on guide covers topics unique to this segment, including cost justification, prospecting and lead generation, matching tools to the sales funnel, building, B2B search engine optimization, social media monitoring, social media policy development, long-term client relationships, gaining stakeholder support, building a more transparent organization, and what's coming next.

Digital influencing is one of the most exciting and disruptive new industries, forecast to be worth over £10bn by 2020, but those charged with making this an effective part of their digital strategy rarely understand how this emergent industry works. When it comes to online growth, digital influencers are now consistently outperforming traditional media and brand advertising, even if much of what they do remains a mystery to many people. Sara McCorquodale is the UK's leading authority on the influencer space, and this new book demystifies exactly how digital influence works.

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs.

“My favorite book of the year.”—Doug McMillon, CEO, Wal-Mart Stores Harvard Business School Professor of Strategy Bharat Anand presents an incisive new approach to digital transformation that favors fostering connectivity over focusing exclusively on content. NAMED ONE OF THE BEST BOOKS OF...

Ninety-five percent of people fail with Amazon FBA, but why? The culprit usually isn’t a lack of knowledge...I mean, there’s tons of courses and free content floating around the internet. Rather, the culprit is the self-sabotaging negative mindset that most people are programmed with.

To cut through the noise, you need a strategy that captures attention and holds it—turning viewers into loyal followers, and followers into customers. This guide offers a proven blueprint for content marketing success.

From a long-time Alibaba executive and former special assistant to Jack Ma, this is the first book to articulate how Alibaba's unique culture and “tai chi” management principles are providing a business and economic development model for the rest of the world. If you took the economic might...

Most of us have heard about bitcoin and cryptocurrency—even if we don’t know what these terms mean. Despite the amount of news coverage this new technology receives, relatively few individuals are actively participating in the bitcoin opportunity.

In today’s fiercely competitive marketplace, winning customers and scaling your business fast requires more than just great products—it demands a strategic battle plan. Marketing Warfare by Austin Willman reveals the proven four-step framework that equips entrepreneurs, marketers, and business leaders with the tools and tactics to conquer their market, outpace rivals, and achieve sustainable growth.

Jason R. Boyce has nearly 20 years of experience as an Amazon top seller and is founder of a prominent Amazon agency, Avenue7Media. Rick Cesari’s innovative direct-to-consumer strategies create more sales while building brand awareness for products like GoPro, Sonicare, OxiClean, and the George Foreman Grill. Together, Jason and Rick show how to pick a winning product, get it made, get it listed, and get it selling—on and off Amazon.

Are you struggling to connect with your customers in today's fast-paced, ever-changing market? Do you want to build a loyal, engaged community around your brand that goes beyond simple "likes" and "follows"? In today's digital age, simply having an audience is no longer enough. To truly succeed, you need to build a passionate, engaged community around your brand one that not only supports your business but also helps it grow and thrive in the face of any challenge. This game-changing book is your step-by-step guide to building a powerful online community that drives real results.

Dropshipping: The Latest Strategies contains everything you need to know to get your dropshipping business up and running. By the time you finish, you will be able to take the first steps to start your own dropshipping business. There is a lot of information out there about starting your business, but this book takes the most information and puts it together in an easy-to-listen-to, concise format. Throughout the book, best practices are given to help you succeed on your business journey.

Do you want to start earning a full-time wage from home? Sick of your nine-to-five lifestyle? Interested in online business? Many often want to be their own boss but don’t know where to start. Most feel they don’t have enough in savings to begin investing in their business and so never begin their journey towards financial freedom.

Do you know how your customers experience your brand today? Do you know how they really feel? Do you know what they say when you're not around? Without defining experiences, brands will become victim to whatever people feel and share. In an always-on world where everyone is connected to information and also one another, customer experience is your brand.

Want to learn how the top rated eBay sellers make money year after year? This is the book for you. Discover the tricks and tips of a top rated seller and learn how to make more money on eBay today!

Are you spending hours on content that no one sees—while others automate and grow? This isn't another AI hype book. It's a clear, tactical playbook designed for real marketers juggling real workloads—without the fluff. Learn how to train AI tools like ChatGPT, Jasper, and Canva to match your voice, plan smarter content, batch posts faster, write better ad copy, and analyze performance without burning out.

Turn Your Passions into Profits outlines step-by-step guidance for turning your passions into a profitable and lasting business. Author Matt McWilliams, a successful entrepreneur and in-demand online business coach, shows you exactly how to do just that. He details how to find and attract your audience, build a following, and ultimately how to monetize your venture quickly and sustainably.

Do you want to learn about business intelligence but don't feel like reading a boring textbook? In the modern business world, the pace of action continues to quicken. Businesses need to be able to get actionable insights from their data in order to make the right decisions to act rapidly and effectively. In this audiobook, you will be introduced to the concept of business intelligence.

UnMarketing shows you how to unlearn the old ways and consistently attract and engage the right customers. You'll stop just pushing out your message and praying that it sticks somewhere. Potential and current customers want to be listened to and validated and have a platform to be heard - especially online. With UnMarketing, you'll create a relationship with your customers and make yourself the logical choice for their needs.

The Amazon Way on IoT is for the leader who wants to understand how the Internet of things is transforming business and society. Listeners will discover business cases, key concepts, technologies and tools to help develop, explain and execute their own IoT approach through understanding Amazon's and other leading companies sophisticated IoT technologies and strategies.