Showing results by publisher "BenBella Books" in Computers & Technology

Artificial intelligence is forecasted to have trillions of dollars of impact on businesses and the economy, yet many marketers struggle to understand what it is and how to apply it in their marketing efforts. The truth is, AI possesses the power to change everything. Marketing Artificial Intelligence draws on years of research and dozens of interviews with AI marketers, executives, engineers, and entrepreneurs. Roetzer and Kaput present the current potential of AI, as well as a glimpse into the near future.

Before John Deere, Ford, and International Harvester became icons of American business, they were competitors in a forgotten battle for the farm. By the turn of the 20th century, four million people had left rural America and moved to cities. With the tractor, a shrinking farm population could still feed a growing world. Tractor Wars is the untold story of industry stalwarts and disruptors, inventors, and administrators racing to invent modern agriculture - a power farming revolution that would usher in a whole new world.