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Strategic Strikes is not for the faint-hearted communicator. Patrick Riccards—a veteran strategist with decades in political warfare, crisis PR, and nonprofit leadership—offers a blunt, battle-tested guide to mastering communications when the stakes are high and the plan’s gone to hell.

A palavra manipular tem uma conotação negativa para você? Ao ouvir esta palavra, já imagina alguém mal-intencionado, preocupado em enganar, levar vantagem ou se aproveitar da situação? Saiba que o verdadeiro significado de manipular, segundo o dicionário, é dar forma, colocar em funcionamento, manejar, utilizar. Ou seja, quando falamos em “manipular a própria sorte” estamos dizendo que é possível construir o seu próprio caminho, ser responsável pela sua jornada.

In THE INSPIRED CHOICE: Chronicles of Transformation: Horizons Ahead, Caroline Biesalski takes you deeper into the art and heart of building meaningful connections. Drawing from her journey as a successful podcast host, Caroline shares powerful strategies and insights on finding exceptional guests, fostering trust, and transforming relationships into lasting friendships and fruitful collaborations.

Débloquez le pouvoir d'une communication efficace et transformez vos interactions sociales grâce à Communication & compétences sociales [13 en 1]. Les compétences sociales sont essentielles pour réussir, mais certaines situations vous échappent. Peu importe votre introversion ou manque de charisme naturel, des compétences insuffisantes peuvent vous empêcher de saisir des occasions et vous isoler. Heureusement, une communication efficace peut être apprise. Avec les bons conseils et de la pratique, vous pouvez transformer vos interactions sociales.

Артур Конан Дойл вошел в мировую литературу прежде всего как непревзойденный мастер детективного жанра, автор множества произведений о гениальном сыщике Шерлоке Холмсе и его верном друге докторе Ватсоне. В сборник вошли повести Красное по белому и Знак четырех, а также Записки о Шерлоке Холмсе. Обладая острым умом и необыкновенной наблюдательностью, используя свой знаменитый дедуктивный метод, сыщик решает самые запутанные головоломки

Need a new start? I've been there. During my forty-two years as a sales representative, I changed industries three times. Then, when I found an industry I could stay in for a while, I developed a voice disorder. That's not good if you work in sales. But I continued to work in sales for twenty years after developing a voice disorder.

In this captivating book, Leah M. Forney, a recognized expert in media domination and entrepreneurship, unveils her nine keys that will help you to unlock your path to media mastery and financial abundance. Leah has used these nine keys to amplify her own brand which has led to over 180 media interviews, 5 industry awards, over 12 award nominations, and countless speaking engagements. Now, Leah is taking these same nine keys that make up her signature framework Media Domination Method(™) to help other BAWSE Women Entrepreneur achieve the same results.

Want to rank higher on Google, drive more organic traffic, and grow your business without relying on paid ads? This is the ultimate guide to mastering modern SEO—fast. SEO Supercharged is your step-by-step blueprint to navigating the world of search engine optimization and turning your website into a high-ranking, traffic-generating machine. Whether you're an entrepreneur, content creator, small business owner, or marketing professional, this book gives you the exact strategies used by top SEO experts to dominate search results and convert clicks into customers.

Influencer Unleashed is the ultimate step-by-step guide for aspiring content creators, digital entrepreneurs, and everyday dreamers who want to build real influence—and income—in today’s creator economy. Whether you're starting from zero or looking to scale your online presence, this powerful playbook breaks down everything you need to know to grow your audience, create engaging content, and monetize your brand across platforms like Instagram, YouTube, TikTok, and beyond.

Ready to turn your social media presence into a money-making, audience-growing powerhouse? In Viral Velocity, CIN Entertainment delivers a no-fluff, action-packed guide to mastering the strategies, psychology, and tools that drive explosive social media growth — no matter your starting point. Whether you're a business owner, aspiring influencer, creator, or brand builder, this book gives you everything you need to attract attention, build loyal communities, and convert engagement into real results.

Through heartfelt reflections—including excerpts from her grandmother’s diaries and the vulnerable story of her son’s cancer diagnosis—Piehl shows how storytelling can bring light to dark seasons, strengthen connections, and leave a lasting legacy.

In this book, branding strategist and business mentor Kam-Au Amen reveals some keys to transforming your unique skills and passions into a thriving brand business that transcends your industry and leaves a lasting impact on the world.

採用にマーケティングの手法を用いれば、求職者から「選ばれる」企業に変わる多くのIT企業がITエンジニアの採用に苦戦しています。

Ya sea que sea un emprendedor en ciernes, una pequeña empresa establecida, una persona influyente en las redes sociales, un especialista en marketing de una gran corporación (o algo intermedio), la idea de ser una "marca" se considera esencial para el desarrollo de una estrategia de marketing sólida.

Are you tired of lackluster sales results and feeling like you're not maximizing your potential? This sales mastering guidebook is a game changer for anyone looking to take their sales skills to the next level. Apply one new tactic and 4X your lead generation output. Apply two new tactics and 10X your entire strategy. Specifically designed for both B2B and B2C salespeople and managers. This book covers all aspects of the selling process, from lead management to brand ownership and beyond. Closing tactics. Sales Pitch Strategy. Merchandising Techniques that lead to sales.

たった１匹のキャラクターのために、なぜ、こんなにも多くの人が集まるのか！広報戦略としての企業YouTubeのつくりかた登録者数37万人超！！動画再生回数累計1億回達成！！

This short book is for anyone who runs or markets an app—or other startup, scaleup or challenger brand—and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. With over 1.5 million new apps launched every year—over 4,000 a day—it’s never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. This book is at least two things: part case study and part how-to guide.

Are you tired of feeling intimidated and taken advantage of during negotiations? What if I told you that you could have fun negotiating and still get everything you want? Introducing How to Have Fun Negotiating by master negotiator Jerry Minchey. This book will not only teach you the secrets to becoming a confident and powerful negotiator, but it will also change your life and give you a competitive edge in any negotiation.

Marilyn: A Woman In Charge shows how Marilyn Laurie, a self-described "little Jewish girl from the Bronx" rose from helping launch Earth Day to become the first female policy-making officer of a Fortune 10 company. One of the world's top public relations advisors, she faced days of heady highs and humbling lows with grace and resilience.

Marilyn Laurie—“a little Jewish girl from the Bronx”—rose from volunteer environmental organizer to become AT&T’s first female Chief Communications Officer and the first woman to sit on the executive committee of a Fortune10 company. After organizing New York’s first Earth Day in 1970 and producing a New York Times supplement for its second anniversary, she was hired by AT&T in 1971 to spark employee recycling—initially in HR but soon moved into PR based on her initiative. AT&T then handled over 90% of U.S. phone calls, and Laurie believed public trust depended more on action than words.