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Is there a secret to winning all the time?What is the Stuff Champions are made of?What gives victorious teams that edge?Six years after sports commentator and writer Harsha Bhogle and advertising and communication consultant Anita Bhogle (both IIM-A alumni) first explored these questions and...

The corporate masks we wear hide many a secret. The most potent are not the secret financial numbers or confidential strategy documents hidden away in locked drawers or in safes but the simple ones-good filter coffee generosity and thirty minutes of me-time. This book offers a selection of...

Transform focuses on people management, which the author demonstrates is a very important pillar of success. That is because leadership and managing are the means, while the end impact is what they do to people. The book is divided into four sections. The first introduces you to the core...

Over the last two decades, the disruption brought about by data and technology has created a wide chasm between marketing strategy and what really works in the marketplace.Made in Future is a groundbreaking new book that seeks to recast marketing from a white sheet, with an incisive view of how...

“Build for Tomorrow will change the way you think so you can overcome any obstacle and reach your full potential.”—Jim Kwik, New York Times bestselling author of Limitless The moments of greatest change can also be the moments of greatest opportunity. Adapt more quickly and use the power...

Por mas de dos siglos, El arte de la guerra ha sido la guía mas completa de estrategia militar. Un clásico de la literatura china, se ha convertido en lectura esencial para quienes buscan el éxito, tanto en la vida personal como en los negocios. “Uno de los rasgos más interesantes del...

Imagine if you could identify your business’s most profitable customers, craft a better marketing strategy to communicate with them, and inspire them to buy more? Well now you can. And the best part is that you can do it using the data you already have. Today, everything we do creates data...

Jeder hat das Recht auf Erfolg! Carsten Maschmeyer ist der Inbegriff für Erfolg. Der Bestsellerautor, Top-Unternehmer und Fernsehstar aus Die Höhle der Löwen und START UP! Wer wird Deutschlands bester Gründer? gehört zu den bekanntesten Investoren in Deutschland. Glück? Zufall?...

Today's established companies must find new ways to reignite their entrepreneurial DNA and jumpstart revenues--or risk losing their way. By working with startup companies, Jim Stengel, renowned consultant to Fortune 500 companies and the former global marketing officer for Procter & Gamble, says...

If you saw a toothpick on the floor, what would you do? This seemingly innocuous question was posed to Subir Chowdhury by one of his longtime clients, and ultimately lead him to a profound realization: good enough is not enough. The best processes in the world won't work without developing the...

New York Times bestselling author Ram Charan gives business leaders the guidance they need to succeed in a world in which economic power has shifted. The global tilt is nothing less than an irreversible shift of economic power—jobs, wealth, and market opportunities—from a small part of the...

Timeless and effective business lessons from twenty-one top CEOs Every business leader—from manager to entrepreneur—wants to know the ideas that motivate and inspire the world’s most successful CEOs. Boss Talk presents twenty-one CEOs who give expert advice on issues important to today’s...

What’s the secret to wowing your customers while maintaining a loyal and dedicated workforce? No one knows better than Enterprise, the nationnation’s #1 car rental company, Enterprise Rent-A-Car. Drawing upon the secrets time-tested strategies that have propelledhelped Enterprise grow from a...

20 Jahre nach dem Erscheinen der "Mäusestrategie für Manager" kommt nun endlich die Fortsetzung. Spencer Johnson zeigt, wie wir mit dem gestiegenen Druck heute umgehen und sogar scheinbar ausweglose berufliche und private Krisensituationen bewältigen können. Die Geschichte von den Mäusen im Labyrinth lehrt uns, dass wir diese Herausforderungen nur dann erfolgreich bestehen, wenn wir unsere bewussten und unbewussten Glaubenssätze verändern, mit denen wir uns so oft selbst im Wege stehen.

Deciding to make changes is easy. Getting your people on board is more difficult. But it doesn't have to be... In this compact business management book, Mac Anderson and Tom Feltenstein take the reader through every step of change--from realization that change is a good thing, to implementing...

Get Down to Business by Getting the Best People to Work for Your Team With more jobs than people to fill them, we are entering an era where employees have CHOICES! If you are going to hire and maintain the best of the best, employers need to wake up and realize that there is a war going on for...

How do you gain an edge in the digital world order? “Another book for the ages from a master! . . . Particularly insightful is his emphasis on how the end-to-end individual consumer experience will separate winners from losers in our new digital age.”—Fred Hassan, chairman, Caret Group...

The inside track to India's most powerful tycoons The eight business maharajas profiled here are among Asia's most powerful industrial tycoons. Their combined turnover runs into billions of rupees, and between them they employ some 650,000 people, while indirectly affecting the lives of millions...

Is there a way to send out impactful messages that people remember for days? Is there a way to influence people without pushing data and analysis on them? Is there an effective way to drive change in an organization? Yes, through stories. Storytelling in business is different from telling...

Tatalog presents eight riveting and hitherto untold stories about the strategic and operational challenges that TATA companies have faced over the past two decades and the forward thinking and determination that have raised the brand to new heights. From Tata Indica, the first completely...