Sonuçlar gösteriliyor "The Expressive Press" yayıncısından Küçük İşletme ve Girişimcilik kategorisinde

Secrets is a tour de force that combines self-help, how-to, autobiography, and short stories to dig into such topics as entrepreneurship vs. employment, money management vs. money DIY, marketing and the soft sell, vacations and health, the payback for decency, and the virtues of Generous Free Enterprise vs. traditional free enterprise. The author bashes conventional wisdom and introduces new, more dynamic and effective ways to think and act.

This chapter-level book can change the way you listen to BigShots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising/PR folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated - aka brainwashed.

This chapter-level audiobook can change the way you listen to BigShots - mostly businesspersons with a snapshot or two of politicians - as they pontificate for public consumption and personal gain. You'll recognize the spin, that dastardly polite euphemism for lies that the advertising/PR folks coined years ago to anoint their profession with a bit of undeserved dignity. In the process, you might gain a more realistic grasp of what's going on around you and how your mind is being manipulated, aka brainwashed.

I've been on a wonderful and enlightening trip since I began researching this book in 2003 and published its first edition in 2004 as Managing with Conscience for Competitive Advantage. It was praised by reviewers for its importance, need, relevance, and style.